Damien Cooley

Managing Director & Auctioneer

When Damien started Cooley Auctions in 2003 he had one clear vision – to put together the best auctioneering team in Australia. Now, as the auctioneer of choice for Australia’s most respected real estate agencies, his clients rely on his inimitable style and unsurpassed calibre of service to achieve consistently exceptional results.

At the helm of a rapidly growing, successful business Damien has received a number of accolades which stand as testament to his focus and unwavering commitment to his craft. In addition to sitting on the Board of the REINSW, Damien won the 2015 & 2013 Auctioneer of the Year at the Real Estate Business Awards as well as the 2013 REINSW Award for Excellence – John Greig OAM Community Service. In 2010 and 2008 Damien won the REINSW Awards for Excellence in Auctioneering as well as the Australian Property Institute’s Young Achiever of the Year Award in 2007. These commendations have reinforced his fine reputation and confirmed his status as one of the best in the business.

Damien’s experience extends to reality television where he has performed the winning auction on The Block five times and is the most booked auctioneer on the show making his eleventh appearance in 2018. He has also performed auctions on other reality TV series, including The Renovators, Under the Hammer, Hot Auctions and Selling Houses Australia.

Recognised as contributing significantly to the revitalisation of Sydney’s auction market, in 2015 Damien sold $2.3 billion worth of real estate. Damien’s drive, enthusiasm and innate ability to read a crowd are invaluable assets when it comes to the fine art of auctioneering.

With a strong sense of responsibility to use his talent to help people in need, Damien conducts many charity auctions every year as well as successful fundraising events. All of which has earned him a position on Father Chris Riley’s Youth Off The Streets Development Committee.

Fully licensed and specialising in all facets of residential and commercial real estate, Damien’s results speak for themselves and he consistently achieves an auction clearance rate well above the industry average.

  • “We’ve had a relationship with Damien Cooley and the Cooley Auction team for well over a decade. Our relationship is built on a foundation of trust and respect for Damien’s dedication to his craft and his deep understanding of the sale process. Damien’s cool head, poise and ability to read the play well in advance is a unique yet fundamental strength for his clients. He is the pace setter in the auction industry and is undeniably a unique talent who maximises the outcome of every auction.”

    Matthew Hayson

    Cobden & Hayson

  • “Having been in this industry for over 30 years, I have seen numerous competent auctioneers perform successfully. Upon recommendation from one of my colleagues, we engaged Damien. His conduct and professional approach that day was outstanding and nothing like I had ever witnessed in 30 years. He extended himself well beyond his duties and ultimately was instrumental in achieving a desirable result on the day for our vendor. Without reservation, he is the best in the business!”

    John Tanna

    LJ Hooker Commercial

  • “Damien is the most skilful auctioneer I’ve seen. He brings incredible energy, poise and instinct to the game – always one step ahead, always one move ahead of where the customer is at. And that is what makes him a highly valuable asset in any auction scenario.”

    Josh Phegan

    Josh Phegan

  • “Aligning our sellers with Damien Cooley as our auctioneer not only gives us a distinct advantage over our competitors but more importantly, our sellers have the confidence knowing they have a great team handling their most prized asset. If you want to sell for more on auction day, Damien Cooley is the key ingredient to ensure the best possible outcome.”

    Cameron Airlie

    NG Farah Real Estate

  • “I want to thank Damien for all his support over the years. Winning the 21018 REINSW Commercial Salesperson of the year award was a team effort. I could not have achieved this recognition without the support of all my team. Cooley Auctions have been instrumental in this achievement and have always helped me set the standard in my market. 

    Our strength is in our partnerships and your support of my team and the wider Colliers International business, from auction training to auction day has been so valuable. With all the hard work involved in every campaign it is always comforting to know you are there to bring it home. Looking forward to many more years of record-breaking results!”

    Miron Solomons

    Colliers International

  • “There is a big difference between an auctioneer that does 200 auctions a year an auctioneer that does 2,000 auctions a year. Damien is the one that does 2,000 a year and he treats every auction with the same level of care and attention. He controls the process like no other. He has developed a sixth sense, whereby he knows exactly what buttons to push the at what time to achieve the optimal outcome. 

    As a leading agency for auctions in our region and a top 50 office in Australia, we need to align ourselves with only the best providers of each field. Damien and Cooley Auctions are our only choice. It’s no coincidence Damien has won The Block more times than any other and is chosen by more vendors and agents that any other auctioneer in Australia. 

    I am absolutely convinced that in most cases, Damien is worth tens, if not hundreds of times what his fees are. He is in a league of his own and we’re proud to be changing the face of auctions together.”

    Mark Kentwell

    PRDnationwide Newcastle & Lake Macquarie

  • “When I have been entrusted to sell my clients most important asset or home, I won’t  leave things to chance and so I  use the best and not the rookies…I know that if there is a dollar to be squeezed out of a buyer, Damien is the magician to do it.”

    Ric Serrao

    Raine & Horne Double Bay | Bondi Beach

  • “I have had the privilege to work with Damien and Cooley Auctions for well over a decade. Damien is truly the master of his craft and is a clear authority for not only auction services, but the real estate industry as a whole. I regard him as the best auctioneer I have ever worked with and I value the association our companies have. Damien has also been an integral part of our growth over the past 11 years and I am grateful for how he has assisted our sales team with their development in this time. Well done Damien for all you have achieved.”

    David Highland

    Highland Property Agents

  • “Damien assisted in the auction sale of two industrial freestanding buildings in Wetherill Park and Smithfield. His professionalism and knowledge of the auction process was outstanding and greatly assisted in selling both properties under the hammer. Pleasure working with you and thank you very much. Bring on the next auction.”

    Mick Ferreri

    Savills Australia

  • “Damien is arguably one of the best auctioneers I have ever come across. He is a man who has revolutionised the industry and built a business with a sensational reputation and culture. He deserves every success!”

    Simon Cohen

    Cohen Handler

  • “I have personally known Damien since 2004 when he convinced me to use his services. I was totally blown away with his energy and enthusiasm.  Damien has been my Auctioneer ever since. Damien auctioned 179 & 181 Harris Street, Pyrmont for a very important client of mine.  The two auctions went for over one hour, Damien squeezed every last dollar out of the buyers. My vendor was very impressed as we achieved more than $1,000,000 over the reserve for 181 Harris Street. It has been great to see his continued growth and success over the years.”

    Stuart Rodriguez

    Fringe Commercial

  • “I’ve had the pleasure of engaging Damien and his team on multiple occasions to conduct auctions on behalf of CBRE Western Sydney. Damien’s energy, professionalism and strategy around conducting an auction is second to none. Damien is well versed at engaging a difficult crowd and has a habit of always achieving that extra 10-20% more under auction conditions. I would not hesitate in recommending Damien and his team for any potential industrial or commercial auction.”

    Elijah Shakir


  • “I consider Damien to be the pinnacle of Auctioneering and a leader of our industry.  His energy and experience in all situations are a large contributor to the success and the service we offer our clients. He has been a huge role model for me as an agent and I am eternally grateful for his leadership and guidance over the time I have known him.  Thank you, Damien, for your constant support and positive influence on our business.”

    Jeremy Hodder

    Belle Property Illawarra

  • “Damien’s innate knowledge and understanding of the auction system is first class. It’s one thing to be able to meticulously formulate and strategise a plan for auction, and another to flawlessly deliver an amazing call with ultimate control. Damien does both.  Hence why he is so highly regarded in his field.”

    Peter Kakos

    The Agency, Victoria